With almost 200,000 followers on social media, Sanibel Captiva Beach Resorts hosts the largest hospitality social communities in Southwest Florida. Recognizing that most everyone around the country was practicing various levels of social distancing, the corporation has focused on reaching out to our fans and followers with videos and images of our islands — a small way to stay connected to Sanibel and Captiva, but hopefully a way to brighten someone’s day and put a smile on his or her face.
We also recognized that many of our past, present and future guests are doctors, nurses and many other types of healthcare and first responder caregivers — and for them, we decided only a special “thank you” would do. So through Facebook, we encouraged folks to post images of themselves, their relatives, their friends or other loved ones who are on the front lines of helping people and working to save lives during the COVID-19 crisis.
The response was overwhelming, positive and heartfelt. Many people not only shared their healthcare backgrounds, but their memories of and desires to return to Sanibel Captiva Beach Resorts — ‘Tween Waters Island Resort & Spa, West Wind Inn, Beachview Cottages, Castaways Cottages and Sanibel Captiva Island Vacation Rentals.
As our way of saying thanks, our communications team has created a special tribute to our “Healthcare Heroes” — an inspired and moving salute that features virtually every individual and image submitted to our campaign. We encourage you to view this two-minute narrative, share it with your friends and family, download it here if you desire and — whenever you can — be sure to say “thank you” to a healthcare hero in your neighborhood. They risk their lives to safeguard ours.
*Any image not utilized was of a quality insufficient for video.